Conventional school science has often portrayed obesity as a self-inflicted problem. It tends to ignore perspectives at the systems level, such as social, political, marketing and economic factors that shape an obesogenic environment that determines individual eating and lifestyle patterns. Therefore, socioscientific decisions (e.g. fat tax) are…

In recent years, multinational food and drink corporations and their marketing practices have been blamed for the global childhood obesity 'crisis'. Unsurprisingly, these corporations have been quick to refute these claims and now position themselves as 'part of the solution' to childhood obesity. In this paper, I examine how and why corporations…

Purpose: Social marketing is increasingly being seen as a potentially effective means of pursuing health education practice generally and within various specific areas such as mental health and wellbeing and more broadly in tackling health inequalities. This paper aims to report and reflect on the authors' experiences of undertaking a health…

Purpose: Schools are thought to represent a growing marketing opportunity for food advertisers in many countries. Marketing of unhealthy food to children is linked to the increased prevalence of obesity worldwide. This paper aims to explore ways in which schools respond to commercial activity around food marketing. Design/methodology/approach: A…

In the wake of growing concerns about a "globesity" epidemic, this article explores the panic surrounding sedentary lifestyles and fast food culture, which have underscored calls for the cultural regulation of children's marketing. Avoiding the tired debate between those who see children as either manipulated or savvy consumers, this article…