Sierra Leone is currently emerging from a brutal civil war that lasted most of the 1990s, and now has the dubious distinction of being ranked among the world's poorest countries. As thousands of displaced people move back to their villages, a large proportion of the predominantly farm-based rural population are growing food crops for the first…

Offers some generalizations resulting from the Hunters Wetlands Trust of New South Wales (Australia). Deals with credibility and factual information, use of the broadcast and print media, field days, the use of local talent, timing and opportunism, lobbying, positive thinking, the magnifier effect and evaluation. (TW)