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Direct linkChinchanachokchai, Punjaporn; Chinchanachokchai, Sydney – Journal of Advertising Education, 2021
The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…
Descriptors: Marketing, Advertising, Foreign Countries, Internet
Jacobs, Dale; Adams, Hollie; Morris, Janine – Composition Studies, 2010
English 302: Writing about the Arts is a practicum course offered at the University of Windsor for upper-level English undergraduate students. The course asks students to write about a variety of art forms and requires engagement with multiple genres of writing as a way for students to effectively order their experiences, reconstruct meaning in…
Descriptors: Foreign Countries, Urban Universities, Undergraduate Students, Content Area Writing
