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Direct linkMubarik, Shujaat; Chandran, V. G. R.; Devadason, Evelyn S. – Learning Organization, 2016
Purpose: This study aims to examine the influence of relational capital quality on client loyalty, comprising both behavioral and attitudinal, in the pharmaceutical industry of Pakistan. Design/methodology/approach: The partial least squares technique is used to test the relationship using a sample of 111 pharmaceutical firms. We applied a…
Descriptors: Foreign Countries, Industry, Pharmacology, Behavior
Paranhos, Julia; Hasenclever, Lia – Industry and Higher Education, 2011
This paper analyses industry-university interaction and its characteristics in the Brazilian pharmaceutical system of innovation, taking account of the relevance of company strategies, the approach of the universities and the actions of government. By analysing primary and secondary data the authors show that, for as long as corporate investment…
Descriptors: Industry, Government Role, Innovation, Pharmaceutical Education
