This article aims to investigate drinking patterns among business students, and dispositional (e.g., demographics) and social factors (e.g., norms of alcohol use) that may explain differences in alcohol consumption between business and non-business students. Students in Bergen, Norway, were invited to participate in a survey. The sample consisted…

In the present study, we considered the utility of the prototype/willingness model in predicting alcohol use among North-American Indigenous adolescents. Specifically, using longitudinal data, we examined the associations among subjective drinking norms, positive drinker prototypes, drinking expectations (as a proxy of drinking willingness), and…

Objective: Alcohol media literacy (AML) programs have achieved positive results for alcohol prevention; however, gender may moderate program effectiveness. This study investigated gender differences for an Australian AML intervention. Method: Fifth and sixth graders (N = 165), allocated to an intervention or wait-list control group, participated…

The social norms approach is an increasingly widely used strategy of behaviour and attitude change that is based on challenging misperceptions individuals hold about their peers. Research to date has been carried out predominately in the US college system, with a focus on substance use behaviours. The aim of the current study was to explore peer…

The goal of this study was to examine behavioral norm effects in 2 peer contexts (classroom, school) on adolescent substance use (tobacco, alcohol, cannabis) and aggressive behaviors (bullying, physical fighting). Participants were 5,642 adolescents (M[subscript age] = 14.29 years, SD = 1.26; 49% boys). There were 3 hypotheses. First, behavioral…

Aim: To report baseline findings and discuss their implications for the transferability of the predominantly American "Social Norms" approach to alcohol misuse prevention to a UK (Scottish) secondary school setting. Design, setting, participants and measurement: Baseline data from a 3-year control case study are reported here, and data…

This study investigated the role of sensation seeking, peer group drinking and self-efficacy in refusing to drink alcohol in influencing alcohol consumption of a sample of 588 Italian university students. Results confirmed that heavy drinkers are typically males living in university residences. Alcohol use is more frequent among students with…

The social norms approach to health promotion has become remarkably popular in the last 20 years, particularly in the American college system. It is an alternative to traditional fear-based approaches of health education, which a growing body of research demonstrates is often ineffective in reducing alcohol and drug misuse. The social norms…

Can economic ties positively influence social relations and actions? If so, how does this influence operate? Microfinance programs, which provide credit through a group-based lending strategy, provide the ideal setting for exploring these questions. This article examines whether structuring socially isolated women into peer-groups for an…

One route to uncovering schooling's goals for an improved citizenry is to track certain subjects of the compulsory curriculum. In this case, health is investigated, and especially its messages on smoking and drinking. First introduced as scientific temperance instruction (in the 1880s), renamed hygiene (from about 1910), then as health (from the…

Examined attitudes toward alcohol use and abuse, drinking norms, and treatment of alcoholism among a representative sample of adults (N=933). Results indicated public concern about alcohol abuse and a desire to help, definite norms maintained against heavy drinking and drunkeness, and a belief in the value of treatment demonstrated. (Author)

Adolescents tend to overestimate peer drinking; the resulting misperception of the social norm predicts the child's own future drinking. This study examined the misperception's relatedness to a person's drinking pattern in order to facilitate the segmentation of the audience for health education interventions. Adolescent Health and Lifestyle…

We are delighted to welcome you to the International Psychological Applications Conference and Trends (InPACT) 2016, taking place in Lisbon, Portugal, from 30 of April to 2 of May, 2016. Psychology, nowadays, offers a large range of scientific fields where it can be applied. The goal of understanding individuals and groups (mental functions and…