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Sujinda Chemsripong – International Journal of Learning and Change, 2024
This research aims to analyse the key factors of the gem and jewellery business affecting Thailand's export performance, and to examine the relationship between the business model, marketing environment, and the export performance of the gem and jewellery industry in Thailand during the COVID-19 pandemic. Quantitative research based on 400…
Descriptors: Marketing, COVID-19, Pandemics, Business Skills
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Mikko Hyttinen; Jarkko Suhonen – International Journal of Technology in Education and Science, 2023
This case study outlines the development and utilization of a Mobile Augmented Reality (MAR) application to teach an asynchronous online lesson on e-commerce. The MAR technology was leveraged primarily to enhance the presentation of online learning materials, add interactivity to the learning process, and enable students to access the lesson from…
Descriptors: Electronic Learning, Asynchronous Communication, Physical Environment, Simulated Environment