The underlying thesis of much popular parenting discourse in circulation in western Anglophone countries is that parenting labour has intensified historically, notably in regard to schooling, and that we are witnessing new kinds of parental attitudes and strategies. A related argument holds that parents, especially middle-class parents, have…

A very important parts of TV commercials are the messages and how they convinced people. In addition, the information given in commercials may contain messages that seem like a fact however, they may not be true. To understand these commercials it is more beneficial to observe how they say instead of what they say. In many studies (Ferreira, et…

Mass media's educative function has had a considerable influence in Kenya since the colonial period. The impact of mass media in shaping the contemporary worldviews--how people see and live in the world--has led to the transformation in the society. The influence of mass media especially in reinforcing commodification and economic rationalism…

The integration of popular culture into English language learning has recently been formalised in the Hong Kong New Senior Secondary curriculum, with the development of critical reading indicated as one of the key objectives. Whether and how students respond to popular culture texts is, however, under-researched. The present paper reports findings…

Conceptual Blending Theory (CBT) (Fauconnier & Turner, 2002), a cognitive theory of human processes of innovation, can be productively used alongside critical literacy approaches, for the analysis of how teachers and learners draw selectively, transformatively and purposively from aspects of the mass media. While numerous studies have pointed…

We focus on the recently emerging "baby culture" that is fostering a curriculum of consumption and consumerism among parents-to-be and infants aged zero-to-three. To gain insight into how the cultural artifacts, practices, and trends emerging from this demographic are shaping the way we think and act in a consumer culture, we investigate…

My dissertation investigates the twentieth and twenty-first century reader's relationship to poetic text as it is altered through daily exposure to technology in the rise of the information age, as seen in the works of Francis Ponge, Pierre Alferi and Veronique Vassiliou. My project also examines historical documents--radio and television…

The ageing of the population in western societies has aroused great concern and interest in recent years as the so-called "baby-boomers" begin to retire, leaving a seemingly depleted workforce. Society and the individuals within it learn the "truths" of being aged or old through the normalizing of gerontological, demographic…

The success of policies to attract adults back to the learning of mathematics, at various levels, is often linked to questions of motivation. However, motivations depend on relevant beliefs, attitudes and emotions about mathematics--which themselves reflect, together with experiences with maths in school and in the home, wider cultural discourses…

Our discussion of social justice begins by embracing both "distribution" and "recognition" aspects of social relations (Vincent, 2003). The first aspect considers the way that goods, knowledge, skills, rights, etc. are distributed among social groups; the second aspect focuses on aspects of society structuring social encounters…

This booklet is intended for classroom use in first-year high school French to acquaint students with the McDonald's fast food restaurants in Paris. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Parisian McDonald's, (2) set up a miniature McDonald's in the classroom, (3) order…

This booklet is intended for classroom use in first-year high school Spanish to acquaint students with the McDonald's fast food restaurants in Costa Rica. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Costa Rican McDonald's, (2) set up a miniature McDonald's in the classroom,…

In this paper we examine how the figure of the teenager is positioned within the discourses and practices of commercial online media. In particular, we explore how the popular, Australia-based web portal "ninemsn" works discursively to shape the identities of young people. Ninemsn not only constructs and circulates selected…

The Cultural and Critical Studies Division section of the proceedings contains the following 11 papers: "'Grimm' News Indeed--'Madstones,' Clever Toads, and Killer Tarantulas: Fairy-Tale Briefs in Wild West Newspapers" (Paulette Kilmer); "The First Amendment and the Doctrine of Corporate Personhood: Collapsing the Press-Corporation…

A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…