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Download full textEl-Falaky, Mai Samir – Advances in Language and Literary Studies, 2016
The present study examines the discourse of a number of Short Messaging Service (SMS). The selected data is analyzed according to the lexico-grammatical choices reflected in the interpersonal metafunction. Results are, then, interpreted for the purpose of deciding how service providers use language to convince a large number of customers of their…
Descriptors: Interpersonal Communication, Discourse Analysis, Electronic Mail, Advertising
Peer reviewedKing, Carol; Oppenheim, Charles – Online & CD-ROM Review, 1994
A survey of 20 British electronic information vendors found that 95% considered marketing important and suggested that it is likely to become more intensive and aggressive as competition increases in the information industry. Analyzed advertisements from professional journals and direct mail literature for readability, structure, and information…
Descriptors: Advertising, Competition, Databases, Foreign Countries
