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Ripple, G. Gary – Currents, 1994
To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)
Descriptors: College Administration, College Students, Foreign Countries, Foreign Students
Stephen, Arthur – Currents, 1999
Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…
Descriptors: Case Studies, Change Strategies, College Administration, Comparative Analysis
Trimarco, Paola – Currents, 1994
International alumni programs can strengthen relationships overseas, stimulate student recruitment efforts, and provide student placement options. A strong overseas program benefits from a careful strategy, thorough research, faculty cooperation, innovative use of communications technology, and support of chapter objectives. (MSE)
Descriptors: Alumni, Alumni Associations, College Administration, College Graduates
