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Direct linkRamspott, Becca – CURRENTS, 2013
As one of the top U.S. choices for international students, the University of Illinois at Urbana-Champaign has a solid reputation in China and a history of educating Chinese students that goes back more than a century. But the university did not realize until last June that its nickname in China is the "Cornfield Ivy" and that Chinese…
Descriptors: Outreach Programs, Institutional Advancement, Public Relations, Social Networks
Scully, Maura King – CURRENTS, 2010
Marketing communications and admissions often have very different needs, priorities, and ways of conducting business, but the two units work toward the same end goal. Brad Ward of BlueFuego, a marketing company that specializes in social Web tools for educational institutions, explains that admissions doesn't necessarily need to [talk] to…
Descriptors: College Admission, Student Recruitment, Marketing, Interprofessional Relationship
Cunningham, Chuck; Dull, Cassie – CURRENTS, 2011
A quick-response (QR) code is a two-dimensional, black-and-white square barcode and links directly to a URL of one's choice. When the code is scanned with a smartphone, it will automatically redirect the user to the designated URL. QR codes are popping up everywhere--billboards, magazines, posters, shop windows, TVs, computer screens, and more.…
Descriptors: Foreign Countries, Information Dissemination, Identification, Coding
