Most universities face similar challenges, so it is with good reason that universities often look to peer institutions to benchmark their branding efforts. Whether across town or around the world, other institutions' brands can inspire ideas. But why not go further? What could universities learn about branding from companies and brands such as…

Most chief development officers (CDOs) genuinely like--and fully respect--their institution's leadership. Considered by many the most important professional relationship at an educational institution, a strong CEO-CDO connection takes insight, planning, and persistence on the part of the development officer. Theirs is a delicate relationship…

At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…