Studied 600 British consumers to determine the role of uncommitted purchasing power. Results indicate clothing consumption tends to be age oriented rather than class oriented. Fashion behavior among the young is determined by the excitement motive while older women are more economical. (JAC)

Explored possible gender differences in clothes-shopping behavior among adolescents. Findings from 387 college students revealed that: parents financially assisted sons and daughters equally; there was no gender difference in shopping frequency; mothers more frequently shopped with sons than with daughters; fathers rarely shopped with any…