Objectives: The aim of this content analysis study is to characterize the TV advertisements aired to an at-risk child population along the Texas-Mexico border. Methods: We characterized the early Saturday morning TV advertisements aired by three broadcast network categories (U.S. English language, U.S. Spanish language, and Mexican Spanish…

Childhood and adolescent obesity rates have reached epidemic proportions in the United States and are growing. The sedentary routines found in schools and in the home as well as the overexposure to unhealthy snacks and nonnutritional foods contribute to the pervasiveness of this disease that afflicts America's children. Obese children face…