This study investigated what and how preschool children view children's television programs, with a focus on cultural and ecological factors which might affect their visual attention and the nature of their immediate recall of content. The secondary task method (in which an individual is required to perform two tasks simultaneously) was applied to…

Examines results of surveys of secondary school students in Argentina, Taiwan, South Korea, China, and the United States regarding television use. Issues addressed include broadcasting schedules, amount of viewing, social and family contexts of viewing, relationships with parents, and parental attitudes. Cross-cultural patterns and implications…