Discusses adapting traditional marketing strategies for the nonprofit sector, including libraries and information centers, and describes experiences of the Development Information Network for South Asia in Sri Lanka. Topics addressed include librarians' value systems, including free access to information; the need for information marketing;…

Describes the status of activities relating to development information in Sri Lanka and the role of the Centre for Development Information. The discussion covers the generation of development information; the infrastructure devised for the collection, organization, and dissemination of information; and resource sharing programs at national,…

Published and unpublished materials dealing with the multidisciplinary field of mass communication in Sri Lanka are listed in this bibliography. The 362 entries are grouped into 20 sections: bibliography and reference material; communication theory and research methods; general communication; media development and characteristics; newspapers;…