At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…

The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…

Realists recognize reorganizations for what they are: opportunities to do things better--to change business as usual to reflect best practices, new tools and technologies, and current challenges in the marketplace. At educational institutions, perhaps no area is as sensitive to those shifts as communications and marketing offices. The advances in…

Over the past decade, a small revolution has taken place at some of the world's leading universities, as they have started to provide free access to undergraduate course materials--including syllabi, assignments, and lectures--to anyone with an Internet connection. Yale offers high-quality audio and video recordings of a careful selection of…

Open online courses (OOC) with a massive number of students have represented an important development for online education in the past years. A course on artificial intelligence, CS221, at the University of Stanford was offered in the fall of 2011 free and online which attracted 160,000 registered students. It was one of three offered as an…