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Peer reviewedChu, Donna; McIntyre, Bryce T. – Communication Research Reports, 1995
Finds that male characters outnumbered female characters by a ratio of 2:1, but that female characters enjoyed far greater representation in cartoons produced in Japan than in cartoons produced in the United States and Great Britain. Shows that characters conformed to gender-related stereotypes, with males being more aggressive, rough, sloppy, and…
Descriptors: Cartoons, Childrens Television, Communication Research, Content Analysis
