The results of research on the amount of information retained by television viewers from weather broadcasts suggest that audiences retain little information on weather conditions even though they are interested in it, and that more information is retained when the report is presented via the spoken word than with extensive use of visuals. An…

Information from six documents produced by experts to compare and analyze the 21 local and community media experiments they had visited in six countries in 1978 and 1979 is consolidated in this report. This information illustrates the variety of ways that different countries handle local media, and examines the role that such media can play either…

This discussion of the audience for European television argues that satellite television has taken an upside-down approach, i.e., it has begun by focusing on the hardware, and then the software, before checking to see if there would be a user at the end of the line willing to pay for the whole operation. "European television" is then…

Based primarily on data from public service broadcasting, this study had two major purposes: to develop a framework for understanding, conceptualizing, and measuring international television flows and the effects associated with these flows; and to establish a background of facts on international television flows in Western Europe. Secondary…