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Peer reviewedde Lima, Venicio A. – Critical Studies in Mass Communication, 1988
Using Antonio Gramsci's theory of politics, traces the rise of the Brazilian media giant, TV Globo, and examines how its owner (Roberto Marinho) has become the key mediator between the Brazilian "ruling bloc" and the rest of the country in the construction and maintenance of cultural and political hegemony. (JK)
Descriptors: Authoritarianism, Broadcast Television, Elections, Foreign Countries
Direct linkCosta, Marisa Vorraber – Review of Education, Pedagogy & Cultural Studies, 2004
The aim of this study is to show the media, particularly television, as a device belonging to the modern governmental societies' pedagogical apparatus that teaches, among other things, a set of truths forming a cultural curriculum in which one learns to divide the world. The author argues that much of the identity modeling undertaken by neoliberal…
Descriptors: Television, Mass Media Use, Media Research, Public Opinion
