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Direct linkAli, Moondore; Blades, Mark; Oates, Caroline; Blumberg, Fran – British Journal of Developmental Psychology, 2009
Identifying what is, and what is not an advertisement is the first step in realizing that an advertisement is a marketing message. Children can distinguish television advertisements from programmes by about 5 years of age. Although previous researchers have investigated television advertising, little attention has been given to advertisements in…
Descriptors: Television Commercials, Marketing, Foreign Countries, Web Sites
