The article explores the concept of baby boomers as a "crossover" generation, one that embodies characteristics of previous and later generations. The context is the retirement of the baby boomers and its potential impact on the public library. Ethnographic method within a constructivist framework was used, employing the techniques of…

This research set out to explore the attitudes of school, academic and public librarians towards marketing libraries. The main question that was examined is whether personality characteristics such as empowerment, extroversion and resistance to change influence librarians' attitudes towards the marketing of libraries. One hundred and fifty-six…