A rapidly growing body of empirical research has recently started to emerge highlighting the connotative and/or semiotic meanings that consumers typically associate with specific abstract visual design features, such as colours (either when presented individually or in combination), simple shapes/curvilinearity, and the orientation and relative…

The food experience involves much more than physical nourishment but also the practice of acquiring, preparing, and sharing food that defines the foodscape. This lesson will look at the term foodscape and describe its application to Mexican migrants developed in the thesis "Transnational Mexican Foodscapes in Colorado Springs" (Greenleaf…

The Local Table project compared results from parallel surveys of consumers and restaurateurs regarding local food purchasing and use. Results were also compared with producers' perception of, capacity for and participation in direct marketing through local venues, on-farm outlets, and restaurants. The surveys found consumers' and restaurateurs'…

The use of behavioral economics and behavioral psychology in consumer choice has been limited. The current study extends the study of consumer behavior analysis, a synthesis between behavioral psychology, economics, and marketing, to a larger data set. This article presents the current work and results from the early analysis of the data. We…

A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847…

The success of alternative food initiatives indicates increasing interest in changing the way food is produced, processed, and sold. Ecolabels such as organic and Fair Trade have entered the mainstream marketplace, and other voluntary identifiers on products are emerging to address criteria not included in these successful initiatives. Little is…

This paper examines the role of certification in alternative agri-food networks (AAFNs), which are "in the process" of building markets for their produce outside conventional supply chains. Drawing upon recent writing on "embeddedness", we argue that certification provides an important focus for exploring the relationship and…

Research on markets and marketing of some non-timber forest products (NTFPs) was carried out in selected locations of Osun State. The NTFPs considered are chewing sticks such as "Massularia acuminata" and bush meat like "Thryonomys swinderianus", representing both the flora and fauna aspects of NTFPs, respectively. Five Local…

Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in…

This catalog, for specialists in the Area Agencies on Aging system, outlines specialized products and services, currently available in the private marketplace, which may enhance the independence of the elderly. The body of the catalog is divided into nine sections according to technological areas; a brief description of each area and the types of…

This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…