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Peer reviewedChristenson, Peter Gilbert – Communication Research--An International Quarterly, 1982
Investigated whether public service announcements (PSAs) on the nature of television advertising affect (1) children's awareness of advertising intent; (2) their belief in its truthfulness; and (3) their perception of advertised products. Data indicate that PSAs can influence children's perceptions of advertising's credibility and can affect their…
Descriptors: Advertising, Children, Childrens Television, Consumer Economics
