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Download full textIbraimova, Lira; Koyanbekova, Sara; Ryskulbek, Didar; Moldagali, Bakytgul; Serikova, Samal – Journal of Social Studies Education Research, 2023
National brands of the Kazakh people are insufficiently researched based on the special criteria for defining the concept of a brand from a scientific perspective. This article is relevant in this context. Interest in branding and its formation is a topic staying relevant. It is a driving force behind globalization and international competition.…
Descriptors: Foreign Countries, Reputation, Global Approach, Competition
