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Collado-Rivera, Maria; Branscum, Paul; Larson, Daniel; Gao, Haijuan – Health Education Journal, 2018
Objective: The objective of this study was to evaluate the determinants of sugary drink consumption among overweight and obese adults attempting to lose weight using the Integrative Model of Behavioural Prediction (IMB). Design: Cross-sectional design. Method: Determinants of behavioural intentions (attitudes, perceived norms and perceived…
Descriptors: Body Weight, Health Behavior, Factor Analysis, Obesity
Branscum, Paul; Housley, Alexandra; Bhochhibhoya, Amir; Hayes, Logan – Journal of Health Education Teaching, 2016
Purpose: Low consumption of fruits and vegetables is often associated with poor diet quality, and childhood obesity. The purpose of this study was to assess the feasibility, and conduct a formative evaluation, of Healthy Heroes, an innovative, social cognitive theory-based program that uses child created photo-comic books to promote fruit and…
Descriptors: Eating Habits, Food, Cartoons, Social Cognition