Descriptor
| Alumni | 1 |
| Black Colleges | 1 |
| Financial Support | 1 |
| Fund Raising | 1 |
| Higher Education | 1 |
| Racial Bias | 1 |
| Student Recruitment | 1 |
| Volunteers | 1 |
| Whites | 1 |
Author
| Mercer, Joye | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Mercer, Joye – Chronicle of Higher Education, 1995
Some development officers at historically black colleges are seeking strategies to cultivate white alumni for fund raising, as volunteers, and for recruiting students. The challenges are similar to those faced by predominantly white colleges in reaching black alumni. Some see racial bias as a barrier. (MSE)
Descriptors: Alumni, Black Colleges, Financial Support, Fund Raising
