Describes strategies that were successful in passing library bond issues for the Atlanta Public Library and the Marion (Ohio) Public Library, as well as legislation providing for cooperative library areas and additional state funding in Michigan. Some lessons learned from an unsuccessful campaign by the Clearwater (Fla.) Library are included. (JPF)

Outlines strategies which have proven successful in developing, conducting, and passing tax referendum campaigns, with regard to collection of data, length of campaign, need for competent leadership, development of community and business support, and use of students, administrators, and school staff in conducting the campaign. (MB)

The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and…