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Islam, Kaliym A. – ProQuest LLC, 2017
The problem addressed in this study was that customer education programs are intended to strengthen customer loyalty; however, research on the effects of customer education on customer loyalty remains insufficient. This phenomenological study investigated how the lived experiences of customers' participating in financial services' customer…
Descriptors: Finance Occupations, Financial Services, Money Management, Phenomenology
Kerns, Dannie J. – ProQuest LLC, 2014
The qualitative phenomenological study explored the lived experiences of financial services industry change managers to understand the genesis of low data management information system project adoption rates. The goal of the study was to find methods to improve data management information system adoption rates. The participant pool consisted of 19…
Descriptors: Qualitative Research, Phenomenology, Finance Occupations, Management Systems