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Download full textMessaris, Paul – 1991
Four different principles of visual manipulation constitute a minimal list of what a visually "literate" viewer should know about, but certain problems exist which are inherent in measuring viewers' awareness of each of them. The four principles are: (1) paraproxemics, or camera work which derives its effectiveness from an analogy to the…
Descriptors: Advertising, Audience Awareness, Audience Response, Communication Research
Kerns, H. Dan – 1993
The state of the motion picture industry is reviewed, focusing on needed change in the practice of product placement. The study of the placements of advertising in films should be of interest to the student of visual literacy. Product placers are using films to advertise their products to entertainment seekers. The viewer, often a child, may not…
Descriptors: Advertising, Auteurism, Consumer Education, Consumer Protection
