This part of a series of reports in this issue descusses women's role as portrayed by commercial television's animated cartoons and advertisements. (CH)

Achievement patterns and the relationship to achievement of other- direction and attitudes toward women were investigated in 43 10th-grade females with IQ scores of above 110. Achievement indices consisted of grades, as well as mathematical and verbal achievement test scores. Beginning at Grade Six, grades of underachievers differed significantly…

The Chicana's role in today's society is discussed. (NQ)

With the increased longevity American women experience, it is important to begin to define the strengths and resources women bring to old age. Late parental, married women with a mean age of 58 (N=75) completed an interview questionnaire which included open- and closed-ended and scale items. Data analysis developed four life-style orientations…

The hypothesis that the presence of males inhibits the emergence of women as leaders and that this phenomenon is unrelated to differences in dominance, but rather to sex role expectations, was tested. Thirty women attending a woman's college were paired with both male and female peers, whom they did not know, for an experimental task in which one…

Literature has perpetuated through the centuries the cultural and traditional roles and stereotypes of woman, particularly the Hispanic woman. Two main categories or images of woman, with variations and generalizations, have been: (1) the "good woman", symbolized by a woman who can think or do no evil, is pure, understanding, kind, weak,…

Combining two issues significant in contemporary broadcasting--the influence of television on children and the role of women as portrayed by the media, this study analyzed the image of female children in 294 television commercials shown from eight in the morning until noon every Saturday from November 10, 1973, until December 8, 1973. Although the…

In an effort to develop recommendations regarding programs tailored for the needs of elementary school females, data was collected and analyzed regarding goals and aspirations as expressed by girls at this academic level. A questionnaire was designed to tap the vocational aspirations and expected lifestyle of the girls selected to participate in…

This report examines inhibition in help-seeking for male subjects. Using a male and female experimenter, the study examined the following five variables: (1) sex of helper; (2) sex role appropriateness of task; (3) anticipated future audience interaction; (4) sex role ideology of subject; and (5) self esteem of subject. The report concluded that,…

Two hundred and eighty-one Chicana oriented books, documents, papers, articles, theses, dissertations, films, and newspapers published between 1923 and 1972 are listed in this bibliography. The selections pertain to the role of a Chicana in her culture and community, her education, and her socioeconomic background. Some of the selections are…

This paper reports on some recent data which deal with attitudes toward sex role as held by male and female, black and white college students. Its purpose is to describe rather than to test hypotheses, but some general conclusions can be drawn from the results. The data were obtained from the questionnaire responses of 300 college students…

The study was designed to investigate marriage, work, and motherhood role perceptions of 93 adult women who were mostly graduate students at a large urban university. A secondary purpose was to examine the interaction of age-role status variables and role perceptions. (Author)

Describes a study to investigate attitudes of male and female politicians in Hawaii regarding womens' issues and the role of women in public office. Concludes that the sex of a politician is not a significant factor in individual attitudes toward public policies that affect women. For journal availability, see SO 506 481. (Author/DB)

Notes that the structural or ideological positions represented by educational attainment and employment experience are strongly related to womens sex role attitudes--higher education and more recent employment experience being associated with less traditional outlook. (Author/AM)

Both static and dynamic models are developed which hypothesize effects of background characteristics, socioeconomic factors and family life-cycle stages on three dimensions of normative preferences. The most striking result is the failure of the husband's preferences to dominate the wife's. (Author)