In the current post-Fordist, neoliberal Canadian state, the concept of the 'enterprising self' has come to define worker-subjectivity and ability to access the labour market. The discourse of entrepreneurialism promotes individual initiatives and resources as the most useful qualities necessary to be successful in the neoliberal labour market. This paper, based on two qualitative research projects examines the mechanism through which enterprising conduct is instilled within immigrants in Canada. In particular, the focus is on South Asian immigrants to take up questions of how racialised immigrants fit into the enterprise culture. This is an area that has remained understudied, despite the fact that immigrants of colour in Canada are consistently pushed towards re-training and re-skilling because of their higher rates of un/under employment in Canada. Informed by the theories of governmentality, the paper highlights two findings; first, it demonstrates how work-related training programs offered by the settlement agencies in Canada advocate the importance of being 'enterprising' by harping on discourses of self-sufficiency and personal endeavour to become productive workers; second, the programs implicitly correct or redress immigrants of colour to conform to the hegemonic Eurocentric codes underlying normative citizenship. In foregrounding the experiences of South Asian immigrants, this paper thus explores how the process of neoliberal subject making, particularly in the first world countries, has a racial and cultural undertone. Racism continues to circulate powerfully in the neoliberal era, reordering existing modes of inclusion and exclusion which, having been relegated to the realm of private choice becomes difficult to pinpoint.