Aquinas College in Grand Rapids, Michigan, offers a program toward a bachelor's degree by attending evening classes exclusively. During visits made to personnel directors of firms employing 50 or more persons, complete presentations of the entire program were made. Registration was done by mail. Some students received reimbursement from firms, Veterans' Administration, and foundations. A pay-as-you-learn plan enabled others to attend. The students had a varied educational background. Approximately 8% were members of minority groups; 15% were women. There were four 12-week evening sessions and the students attended once weekly. Data were collected from industrial psychologists, Chambers of Commerce, and professional business associations to provide information for identifying and hiring experts in management and marketing, electronic data processing, auditing, business law, insurance, advertising, and so on. Full time faculty taught theoretically oriented courses. Life experience courses were offered with certain stipulations. Each student was exposed to three types of personalized counseling: embryonic (three-hour meeting prior to admission), "ad hoc" (meeting anytime at student's request), and mandatory (meeting at the middle of each quadmester). (Author/NL)