This paper examines gender differences in smoking that may lead to differential treatment process and outcome, suggesting ways to incorporate nicotine replacement products into treatment strategies adapted to the special needs of women smokers and discussing withdrawal symptomatology, maintaining abstinence, weight concerns, menstrual cycle…

Examines the long-term effects of two Australian community antismoking campaigns that used television advertising to set the community agenda. Finds that, at the beginning of the campaigns, there was an immediate 2 percent drop in male and female smoking prevalence, followed by a 1.5 percent decline per year among males. (FMW)