The purpose of this study was to investigate the impact of popular culture, especially prime-time television, on women viewers' identity development. More specifically, this study explores one television show, the 1962-1964 Cathy Gale episodes of "The Avengers," as a portal to adult learning. We explored how television, as a form of public…

Analyzes the music preference structure of college students based on responses to a variety of music use and preference measures. Finds that the underlying structure of music preference is multivariate and that there are crucial differences between males and females in terms of their "mapping" of music types. (MS)

This paper identifies and examines a textual practice of female address in music video, and considers its appeal among a social audience of female adolescents. Textual strategies that inflect, appropriate, or bypass the prevailing male adolescence discourse on the American music video channel, MTV, are presented from the standpoint of their…

Investigates the viewer perceptions of female and male television characters as a result of viewer sex and sex role orientation, based on the responses of 677 young adults to the Personal Attributes Questionnaire (PAQ). Viewer gender had an impact on the rating of female characters. (FMW)