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Peer reviewedPierce, John P.; And Others – American Journal of Public Health, 1990
Examines the long-term effects of two Australian community antismoking campaigns that used television advertising to set the community agenda. Finds that, at the beginning of the campaigns, there was an immediate 2 percent drop in male and female smoking prevalence, followed by a 1.5 percent decline per year among males. (FMW)
Descriptors: Community Programs, Drug Addiction, Drug Rehabilitation, Females
