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Gayley, Henry T. | 1 |
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Gayley, Henry T. – 1981
Basic principles of writing for development are examined, along with guidelines and content outlines for writing proposals, annual reports, case statements, fund-raising brochures, annual and deferred giving materials, and development letters. Attention also is directed to the basics of raising money by mail and improving writing skills in…
Descriptors: Alumni, Annual Reports, Business, Educational Finance