Descriptor
| Adolescent Attitudes | 1 |
| Adolescents | 1 |
| Classical Conditioning | 1 |
| Clothing | 1 |
| Consumer Economics | 1 |
| Fashion Industry | 1 |
| Junior High School Students | 1 |
| Predictive Validity | 1 |
| Purchasing | 1 |
| Secondary Education | 1 |
Source
| Adolescence | 1 |
Author
| Lennon, Sharron J. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedLennon, Sharron J. – Adolescence, 1986
Used classical conditioning theory of learning to predict attitudes of junior high students toward spending for designer jeans. Found that students were likely to say that in comparison to the nondesigner jeans, they would spend more for the designer jeans, select them more often as gifts, and purchase them more often for themselves. (Author/ABB)
Descriptors: Adolescent Attitudes, Adolescents, Classical Conditioning, Clothing
