The main objective of the program was to obtain qualitative data on the value of Radio Farm Forums (RFF), to both the farmers and the extension service, in terms of facilitating two-way communication between the two parties. The concept of RFF is to provide agricultural information through integrated use of mass media and interpersonal…

The purpose of this paper is twofold: (1) it presents some empirical findings of the relative importance of both "economic" and "communication" variables in the diffusion of an innovation (dwarf wheats) in an unirrigated region of Pakistan which is densely populated by smallholders. The sample of farmers reported are…

Personal interviews were conducted in July, 1967, with 315 farm operators in rural Brazil where the local extension service had been in operation for more than four years. Patron-dependence (PD) was described as the subscription to a value system, according to the individual's position in the status structure, which produces dependency at…

Selected findings from a number of communication research projects conducted by, or in collaboration with, the Economic Studies and Research Institute (IEPE), Federal University of Rio Grande do Sul, Brazil, are reported. Communication research in IEPE during the past 4 years has concentrated on mass media performance and use, because extension…