A study undertaken among commercial strawberry growers in the Fraser Valley of British Columbia, Canada, sought to define the network of personal contacts as used by the farmers in obtaining information relevant to growing practices. Growers were divided into four adopter categories: laggards, late majority, early majority, and innovator-early…

The study investigated the adoption behavior of 100 strawberry growers (including 32 Mennonites and 23 Japanese) in the lower Fraser Valley of British Columbia. Adoption of six selected practices was examined in relation to socioeconomic characteristics and ethnicity. Findings included the following: (1) ethnic groups differed significantly on…