In this article, the authors study family preferences in one of the most competitive school markets ever developed in the United States: New Orleans, where virtually all district students attend a charter school. The vast majority provide transportation from anywhere in the city, and none can charge tuition. Admission is based on parental preferences expressed through a common application system. For many years, an advocacy group also published detailed school guides to inform families' choices. Not only do parents have more freedom to choose, but they have a ready source of information and a wide variety of options to choose from. What are the school characteristics that drive family choices, and how do family resources influence these decisions? The authors begin by reporting average preferences across all families choosing among elementary schools and among high schools, and then look for any differences in preferences based on family income. To quantify the findings, the authors take advantage of a consistent finding in research on school choice in New Orleans and elsewhere: all else being equal, families strongly prefer a school that is close to their home. They first measure the extent to which proximity to school influences the choices of families in the sample, then express findings for other school characteristics in terms of relative distance from home to school.