Combining regulatory focus theory (Higgins, 1997) and novelty categorization theory (Forster, Marguc, & Gillebaart, 2010), we predicted that novel stimuli would be more positively evaluated when focused on growth as compared with security and that familiar stimuli would be more negatively evaluated when focused on growth as compared with security.…

Six experiments examined whether novelty versus familiarity influences global versus local processing styles. Novelty and familiarity were manipulated by either framing a task as new versus familiar or by asking participants to reflect upon novel versus familiar events prior to the task (i.e., procedural priming). In Experiments 1-3, global…