Color television has brought about new concepts of programming and new production requirements. This handbook is designed to aid those Extension workers who are concerned with or will appear on Extension television programs. The book discusses how to make the most of color, what to wear and how to apply makeup for color TV, how colors appear on…

Farm and home visits are an essential part of extension education. The U. S. Department of Agriculture has provided these guidelines for extension and village workers for implementing a successful extension workers program. The topics covered are: (1) the reasons for the visit, (2) types of visit (public relations, service, teaching, organization,…

The role of the county Extension Leader in recommending members for the County Agricultural Extension Committee is discussed from the standpoint of principles and procedures involved in identifying, selecting, orienting, training, utilizing, recognizing, and evaluating leaders. Two techniques for identifying potential leaders are the reputational…

Ways in which a teaching and research program can help train agricultural extension staff in information and communication are presented. Teaching provides the resources of materials, techniques, and teachers themselves. Research provides results concerning the analysis of communication problems, audience information, the efficiency and…

A PRACTICAL GUIDE IS PROVIDED FOR TRAINERS OF ADVISORY AND EXTENSION WORKERS AND LOCAL LEADERS IN AGRICULTURE AND COMMUNITY DEVELOPMENT IN DEVELOPING NATIONS. BASIC PRINCIPLES OF AGRICULTURAL EXTENSION, COMMUNITY SURVEY PROCEDURES, ELEMENTS OF PROGRAM PLANNING, AND PURPOSES AND METHODS OF PROGRAM EVALUATION ARE DESCRIBED. THEN FOLLOW TWO CHAPTERS…