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Boehler, Barbara-Ann; MacLean, Tammy; O'Neill, Regina – Management Teaching Review, 2023
This in-class, 75-minute exercise creates a context for students to observe some of the challenges to cross-functional collaboration and offers insight into processes to achieve more successful outcomes. By demonstrating how a failure by compliance and business operations to work cross-functionally negatively impacts outcomes in the form of…
Descriptors: Classroom Techniques, Class Activities, Cooperative Learning, Compliance (Legal)
Dorland, AnneMarie – Collected Essays on Learning and Teaching, 2023
Meaningful and impactful learning experiences are rife with failure. And yet, students struggle with framing, tolerating and attributing failure in a positive manner within the post-secondary learning context. This paper explores whether using design thinking as a pedagogical approach might help students learn to tolerate, reframe and attribute…
Descriptors: Undergraduate Students, Business Administration Education, Marketing, Design
Jasmina Berbegal-Mirabent; Dolors Gil-Doménech; Alba Manresa – Education & Training, 2024
Purpose: This study addresses the challenge of integrating entrepreneurial competences development into the traditionally structured engineering curriculum, recognizing its potential contribution to job creation. Specifically, this study proposes a course design that intersects project management and entrepreneurial disciplines, adopting a…
Descriptors: Foreign Countries, Universities, Engineering Education, Entrepreneurship
Young, Joyce A.; Clark, Paul W.; Bhowmick, Sandeep – Journal of Education for Business, 2020
This paper describes an experiential learning project for students enrolled in a Marketing Channels course. Students conducted small scale research studies involving manufacturers and their channel members by investigating behavior related to electronic marketing channels and pricing practices. Students developed hypotheses based on their channel…
Descriptors: Experiential Learning, Class Activities, Marketing, Business Administration Education
Rubens, Arthur; Schoenfeld, Gerald; Schaffer, Bryan; Leah, Joseph – e-Journal of Business Education and Scholarship of Teaching, 2020
The purpose of this paper is to describe a self-assessment assignment which details how an industry analysis and manager interview can be used to provide a realistic perspective of a student's desired future management position. In this assignment students conduct a comprehensive analysis of the industry and position which they desire to hold in…
Descriptors: Interviews, Career Planning, Administrators, Assignments
Smith, C. Michael; Gibbs, Sharon C. – Journal of Education for Business, 2020
In higher education, business students with different learning styles may not all respond successfully to a straight lecture format. The authors analyze the impact that an experiential learning activity (an optional stock market trading simulation) has demonstrated on student success in a college investments course. Findings suggest that students…
Descriptors: Investment, Experiential Learning, College Students, Instructional Effectiveness
Aaron, Alfred Vini – ProQuest LLC, 2023
Institutions of higher learning have long been recognized as essential sources of knowledge for individuals seeking to solve real-life problems and improve their value in the workforce. However, despite their best efforts, many graduates lack the necessary hard and soft skills to excel in their chosen careers. As an accountant-turned-lecturer, I…
Descriptors: Foreign Countries, College Graduates, Employment Qualifications, Entrepreneurship
Freyn, Shelly L.; Sedaghatjou, Mina; Rodney, Sheree – Higher Education, Skills and Work-based Learning, 2021
Purpose: An academic-practitioner divide exists suggesting the need for business education curriculum to more appropriately suit private-sector demands. This calls for pedagogical approaches that offer experiences and build skill sets to better prepare graduates for the workforce. The authors propose a framework, collaborative engagement…
Descriptors: Cooperative Learning, Learner Engagement, Experiential Learning, Business Administration Education
Blewitt, Joan M.; Shane, Jordana M. Y. – Management Teaching Review, 2021
This article provides pedagogical activities to help develop students into "model mentees." Being a competent mentee is especially significant for young women who aspire to executive-level management positions. The authors conducted a qualitative study of 14 executive-level women and gained insights into how mentoring relationships…
Descriptors: Mentors, Females, Undergraduate Students, Women Administrators
Billore, Soniya – Marketing Education Review, 2021
This paper presents the Sandwich model workshop, a novel approach that strengthens the integrated pedagogy of theory and practice. Designed to provide academic and industry knowledge in an experiential and layered manner, the workshop is an effort to mitigate previously experienced challenges where simultaneous exposure to theory and practice was…
Descriptors: Instructional Innovation, Theory Practice Relationship, Marketing, Business Administration Education
Chapman, Joseph D.; Schetzsle, Stacey; Zeiss, Jessica G – Marketing Education Review, 2021
With an increased demand for educators to improve student engagement and knowledge retentions, this paper proposes an experiential learning project for students to receive and conduct one-on-one performance coaching. The sales coaching experiential project helps professional selling students improve their sales presentations and increase their…
Descriptors: Sales Occupations, Coaching (Performance), Experiential Learning, Public Speaking
Asay, Joel; Crable, Elaine; Sena, Mark – Information Systems Education Journal, 2022
In this teaching case, we describe an experiential learning project that allows students to perform sentiment analysis on a set of tweets (posts made on the social media platform, Twitter) by collecting and analyzing posts that include key words selected by the students. Sentiment analysis refers to the process of identifying and categorizing…
Descriptors: Experiential Learning, Student Projects, Social Media, Opinions
Ginger Killian; Todd McClure; Scott Smith – Marketing Education Review, 2024
As industry demands students with a greater technical skillset, experiential learning projects are more critical than ever in developing required technical expertise. Employing a value co-creation model at a midwestern university, the authors implemented a project to develop students' digital marketing skills, secure certifications in digital…
Descriptors: Experiential Learning, Student Projects, Cooperative Learning, Partnerships in Education
Kristin Rainey – Online Submission, 2024
This qualitative case study sought to understand what elements of a business leadership course are designed and delivered to help business students develop compassionate leadership skills. The researcher collected qualitative data from (a) 3 course observations (Observations 1, 2, and 3) of the 90 undergraduate business leadership students, (b)…
Descriptors: Leadership Qualities, Leadership Training, Business Administration Education, Skill Development
Alicia Fernanda Galindo-Manrique; Vanessa Villarreal-Vera; Francisco Javier Orozco-Bendímez; Maricela García-Montoya – Journal of Social Studies Education Research, 2024
The evolving Metaverse in Higher Education (HE) in Mexico can enrich pedagogy, facilitate skills development, and improve students' learning experience. This research aimed to identify the factors guiding the adoption of the Metaverse in a Business School in Mexico. A survey analysis was conducted to gauge insights from stakeholders on the…
Descriptors: Foreign Countries, Higher Education, Technology Uses in Education, Computer Simulation