Movement toward more active, experiential learning pedagogies is a trend that has found increasing interest in the last decade. The reasons for this interest include creating a more involving and interesting experience for the student, creating a more memorable experience, and facilitating more effective and durable learning. This article…

This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…

The felt-experience exercise is a form of cooperative learning. Participants are placed into dyads in which they interact with one another to realize and deepen their understanding of themselves, their partner, and the course content. Meaning is created through written reflection on personal experience and dialogue with one's partner. The…

This article describes a 2-hour experiential simulation that helps students understand (a) the challenge of even simple organizational changes, (b) the importance of communication between change agents and organizational members, and (c) the source of resistance to organizational change efforts. Teams of students compete to process the most…

The skills necessary to compete in a fast paced business environment--critical thinking, risk taking, team building, project management, and others--are not and cannot be addressed in the traditional delivery of an undergraduate business course. The Ohio University-Lancaster Management program uses a project based, just-in-time (JIT) approach to…

The management of workplace change takes place in many industry contexts and micro-settings using a variety of approaches, all of which are widely reported in the academic and professional literature. There is less known about workplace change management in the context of an international company employing large numbers of Mainland Chinese…

The experiential exercise presented here, using a dialectic process similar to that found within Strategic Assumption Surfacing and Testing (SAST), developed by Mason and Mitroff, offers graduate and undergraduate management students the opportunity to study a contemporary ethical problem in a new way. The ethical issues of a plant closedown…

Describes a cooperative project between a business school and NASA (National Aeronautics and Space Administration) that explored entrepreneurship and process education, management education relevance, technology transfer, and research commercialization. Merging the needs of various university departments is discussed; cooperation instead of…

An experimental MBA at Southern Methodist University is described in which the primary learning experience for students involves live projects with business organizations in the local community. A summary of results from research conducted on this program is presented, showing the comparative effectiveness of this program with a traditional one.…

This paper examines the use of community based economic impact studies as service learning tools for undergraduate business programs. Economic impact studies are used to measure the economic benefits of a variety of activities such as community redevelopment, tourism, and expansions of existing facilities for both private and public producers.…

In Australia the internationalization of education implies an increasing amount of "non-Anglo", predominantly South-East Asian, students from different ethnic and language backgrounds in the classroom. This impacts on the effectiveness of action learning of professional skills, which is highly valued and supported by Australian…

Directions for college teaching were assessed, based on ratings of 10 "megatrends" identified by John Naisbitt. The study questionnaire summarized the 10 megatrends and provided scales for rating the probability of the trends occurring and their potential impact. Responses were obtained from Marquette University faculty of the College of Business…

An integrated and multidisciplinary undergraduate core curriculum (COMCORE) was developed and implemented between 1992 and 1995 at the University of Massachusetts Lowell's College of Management. Traditional business core courses were replaced with a year-long integrated program, which simulated a new-product development process, and consisted of…

The assessment of professional programs at the undergraduate level is discussed (i.e., engineering, business, education, nursing, and other career-oriented fields). Presently, assessment in professional education relies almost exclusively on written or oral testing of a predetermined set of cognitive and analytical skills. This is followed by…

This report describes the efforts of Babson College (Massachusetts) to change its traditional undergraduate business curriculum by designing a coherent program of greater rigor and flexibility that stresses interdisciplinary collaboration, supports individual learning needs, and links theory with field-based learning. In less than 3 years, Babson…