Increased attention to student engagement and active learning strategies have become particularly relevant in today's classroom environments. These approaches are also considered to be meaningful when teaching "net generation" students who have different styles and expectations. This study attempts to address these challenges through the…

National University and Sierra College Small Business Development Center (SBDC) have jointly developed a program whereby small businesses become clients of the SBDC and are screened and selected as "living case studies" for National University's practicum for bachelor's and master's of business administration candidates. The new course replaces a…

This paper explains the reasons Empire State College decided to develop a new International Business program using an experiential-learning format, discusses details of the program and how it was organized and implemented in several versions, and makes suggestions about the development of other variations and about how to resolve certain problems…

To give students more experience with real situations, many professional schools use case studies in their courses. Creating complex cases, case experiences that immerse students in complex problems, rather than mere case studies that require armchair analysis should help students gain better and more integrated knowledge. Designing, implementing,…

Surveys syllabi of MBA (Masters of Business Administration) communication courses around the United States. Finds that the "typical" MBA course focuses on skill development; integrates both speaking and writing, often with emphasis on speech; and builds problem solving and strategic communication skills through experiential learning.…

A study investigated master of business administration (MBA) students' attitudes toward experiential learning before and after participation in a strategic management course using that approach. While the course matched student ideals on two dimensions (applied/theoretical orientation and lecturer/participant locus of learning) and student…

Describes an undergraduate business course in organizational behavior in which students participated in experiential learning exercises linked to classroom conceptual learning, then reflected on the experiences in a written synthesizing statement. Examples of students' insights are provided. Advantages and disadvantages of the approach and…

Despite the wide-ranging benefits of using client-based projects (CBPs) in the classroom, such projects can be overwhelming for instructors, and many shy away from the considerable workload and time commitment often required by CBPs. This article is designed to help marketing educators overcome such apprehensions and provide them with concrete…

There is mounting pressure on business education to increase experiential learning at the same time that budget constraints are forcing universities to increase class size. This article explains the design and implementation of the "Marketing You" project in two large sections of Principles of Marketing to bring experiential learning into the…

This article presents a series of experiential exercises designed to use visual arts and poetry in classroom settings to increase students' awareness and recognition of emotion--two key components of emotional intelligence. Drawing on the liberal arts in the manner described in the exercises provides the instructor with a context in which students…

Wisconsin's Department of Public Instruction has outlined a business education program that includes training in information technology (IT) in grades K-4 and training in IT and management in grades 5-8. In grades 9-12, Wisconsin students receive training in IT, management, and financial services. Students in grades 9-12 also have opportunities to…

Virtual Enterprises International (VE) is a high school program that teaches students about business through task-oriented and hands-on coursework. With the assistance of a coordinator and business mentors, VE students create and oversee a virtual firm, conducting business with other virtual firms nationally and internationally. The program…

With the increasing importance of the global marketplace, students need to be more effectively prepared to manage themselves in the context of different cultures. This article explains an effective cross-cultural exercise that is simple to set up yet effective in its simulation of a cross-cultural interaction. Debriefing notes are included to help…

This business education journal contains two articles and three class activities related to teaching business skills relevant to today's economy. The first article, "Skills for a Changing Economy," provides an overview of the skills needed in today's business environment. According to the article, as many as half of recent high school graduates…

Forty students in the Executive MBA (Master of Business Administration) program at Xavier University (Cincinnati, Ohio) completed a required overseas study tour, with approximately half visiting Japan and Singapore and half visiting England, Belgium, and Germany. The purpose of the tour was to explore and assess innovative business strategies,…