Reports on two surveys conducted at University of North Carolina at Chapel Hill (UNCCH) with employers of UNCCH interns. For-profit employers who recruit undergraduate interns responded that career fairs and on-campus recruiting were most effective, whereas nonprofits reported listing with career services and advertising in internships guides as…

The University of Oklahoma's Price College of Business has implemented an integrated core curriculum that relies on engaging students in business-world experiences to provide a conceptual basis for integration of a wide range of concepts. Experience is gained through two projects--creation and management of a start-up company (funded by a loan)…

In a business course, an information-retrieval exercise challenged students to solve a problem without the necessary information. Students felt that this action-learning approach enhanced their interpersonal skills and provided relevant real-world work experience. (SK)

This article provides the role, scope, instructional experiences, and prospects of employing musical metaphors as a possible teaching tool. Interactive student learning is encouraged by actually playing songs in marketing strategy courses. First, an overview on the explanation and popularity of metaphors in both nonbusiness and business fields…

The lesson of actor-network theory is that to effect desired change, leaders must understand their place in the network and deploy strategies that forge new relationships and strengthen existing connections between individuals, groups, and other entities--both human and nonhuman. In this article, the authors use the Roy H. Park Leadership Fellows…

How do we get our students, both Christian and non-Christian, to make positive contributions to the work of the Lord and be successfully engaged in the highly influential profession of business? We attempt to lay a foundation for a management program that tries to address this broad question. We begin by discussing different Christian philosophies…

This article summarizes a longitudinal study of employed MBA students with particular emphasis on findings involving their choice of action research model to implement personal and organizational change in their environment. A multi-method approach merging both quantitative and qualitative techniques was utilized. A questionnaire consisting of…

The use of service learning as a means of training future business leaders is advantageous when used as part of learning process and an introduction to problem solving. This study reviews how student knowledge can be enhanced when the learning process is linked with real world experiences such as internships, apprenticeships, cooperative education…

The use of an experiential approach to teaching and learning by an urban business college is examined. Two texts, one in personnel and the other in small business management, were used as typical models. The relationship of the experiential approach and selected learning theories (Skinner, Gestalt, Rogers, and Knowles) was also analyzed. It is…

This paper explores the relationship between experiential learning theory and outdoor management training, and describes a British outdoor management program grounded in adult learning theory. An introduction explores competing paradigms in management education: the managerialist perspective, which focuses on development of skills and…

Describes a program in which students are specifically trained in corporate communication. Lists courses required for completion of the program and tells about students' involvement in operating a communication agency simulation. (TJ)

Discusses several alternatives to traditional classroom modes of conducting business administration education at the college level, concentrating on a program which exposes students to real world business conditions. (LRA)

In-the-moment events, which may take unexpected, negative turns and require unplanned responses, necessitate teacher flexibility to maintain an effective learning environment. Case studies within the framework of experiential learning theory illustrate flexible responses. Flexibility may be expanded by assessing learning style, experimenting with…

Improv? In a business classroom? The goal was to find out how these tools might enhance learning. This article describes the authors' journey exploring using improvisational forms in a business class. The article describes the three primary learning objectives that the authors hoped to accomplish using improv tools, a detailed account of how the…

The needs assessment, a popular tool for helping businesses determine what they need to do to improve their operations, services, and products, can serve as an excellent vehicle for meeting many of the objectives in an introductory business communication course. A needs assessment project, as with other university-business collaborations, provides…