The author describes the case study method of management education, which provides experiential learning in the classroom. He covers unique features of the case study method, as well as types of cases. Advantages and limitations of this method are presented. (CH)

This paper describes techniques for helping business administration students to explore their creative unknowns by rewarding them for creative thinking and risk-taking in the development of a real business, even if the business failed. The role of trial and error in learning and creativity is explored, along with the importance of sustaining…

Argues that the experiential case method is an effective teaching medium in business courses, providing realistic business situations for students' analyses. Describes how to integrate experiential case analysis with business communication. (SR)

A computer simulation used in teams by 151 business students tested their ability to translate strategy into decisions. Over eight weeks, the experiential learning activity encouraged strategic decision making and group behavior consistent with long-term strategy. (SK)

Shows how a classic experiential exercise in management education was modified to allow participants to use networked computers as well as face-to-face interaction. Suggests ways facilitators can examine their own assumptions about computer-mediated communication and help participants deal with its impact. (SK)

A key challenge for management instructors using graded groupwork with students is to find ways to maximize student learning from group projects while ensuring fair and accurate assessment methods. This article presents the Groupwork Peer-Evaluation Protocol (GPEP) that enables the assessment of individual contributions to graded student…

This article describes an interdisciplinary, experiential learning project that combined marketing and communications courses at a state university. Two professors from different colleges partnered with a domestic violence center to enable students to create a community-based social marketing campaign. Student assessments indicated success in…

Indirectly, instructor behavior provided two models for using a multitrait-multimethod matrix. Students who formulated their own concept, created empirical indicators, and assessed convergent and discriminant validity had better results than those who, influenced by classroom authority dynamics, followed a poorly formulated concept with a…

A survey of 76 college professors of advertising investigated the extent of their use of experiential learning in courses. Respondents were in journalism/communication, management/business, or combined departments. Results document widespread use of experiential learning techniques and also indicate opportunities for expansion. (Author/MSE)

Discusses an experiential learning situation that can successfully integrate corporate values and international growth in masters in business administration programs. Focuses on a teaching technique that emphasizes the realistic challenges that corporations face when growing an international company built on a strong ethical foundation. (Author/DB)

Encouraging entrepreneurship has become an accepted wisdom in economic management and government policy. It could only be a matter of time before the world of education was invoked as a means of furthering this end. Business schools have not made the most incisive contribution possible, and there is a significant expectations gap. So as we cascade…

This article describes an experiential exercise in which participants assume the roles of various stakeholder groups in the controversy surrounding possible dam removal to revive northwestern U. S. salmon populations. The role-play (a) increases environmental awareness in the context of the competing interests various stakeholders have in our…

Entrepreneurship, or small business ownership, is an increasingly attractive option to young people and adults (including low-income populations, at-risk youth, and women) who are striving to find careers that are exciting to them and offer the potential for personal and financial success. Entrepreneurs must be self-starters, innovative, willing…

In contrast to the U.S. system of teaching management in a college setting, Germany focuses on competence development through job-based education and other European countries are somewhere in between. Management learning in class and on the job should be integrated, and diverse approaches are preferable to standardization. (SK)

Because many writers recommend that management education be experience based, active, problem oriented and modified by feedback, the extent to which action learning meets these criteria is discussed. Action learning programs in Belgium, the United Kingdom, and Australia are described. Problems with evaluating these programs are summarized.…