This article describes the use of a management simulation in a Chinese university during the spring semesters of 1997, 1998, and 2000. Although administrative difficulties presented special problems, Chinese university administrators were interested in introducing this form of experiential learning. Student reaction was positive. Participating in…

The authors evaluated the effect on learning of using case studies in business statistics courses. The authors divided students into 3 groups: a control group, a group that completed 1 case study, and a group that completed 3 case studies. Results evidenced that, on average, students whom the authors required to complete a case analysis received…

Colleges of business administration are under continuing pressure to develop innovative courses to meet demands from the business community. At the same time, faculty members are facing increasing challenges in adopting innovative technologies because of the amount of risk and effort involved. This article examines the adoption of Marketplace, a…

The developmental change process is illustrated by Lewis Carroll's Alice. Development is not a direct reflection of the self but a process of looking awry at experience. This perspective has implications for various teaching methods. (Contains 27 references.) (SK)

Classifies trends in management development approaches using Kolb's experiential learning model: (1) abstract conceptualization (traditional management education); (2) active experimentation (action learning, project, and consultancy approaches); (3) concrete experience (competency based); and (4) reflection (reflective practicum, apprenticeship).…

In the Masterpiece course project, business communication students prepare a proposal for study with an actual business partner, a recruitment presentation for prospective employees, a research report and oral presentation, and assessment of team and individual performance. The project is an opportunity for actual management rather than merely…

A survey of a French business school with multinational branch campuses received 123 usable responses supporting the proposition that cross-cultural differences exist within each of Kolb's learning cycle stages. National profiles of learning preferences were developed for French, German, Spanish, Anglo-Irish, and Eastern European learners. (SK)

Examples of real-world customer service situations were observed by business students, who then submitted papers and discussed them in class. Their questionnaire responses indicated the value of developing understanding through such an experiential class activity. (SK)

A course designed to address diversity issues in the business school curriculum was based on organizational behavior theory, work force diversity theory, and experiential learning approaches. After the course, 70% of 154 students felt more aware of issues; 88% felt more comfortable working with diverse groups of people. (SK)

Approaches the issue of international business education from a hands-on, action-oriented immersion approach: the study abroad program. Examines the specifics of developing and implementing such a program, as well as pitfalls to avoid. (EV)

The report describes a model for establishing a small store to be operated by fashion merchandising students for academic credit within a post-secondary school program. It is intended to bridge the gap between graduation and employment by offering the student a hands-on retailing and merchandising experience during school hours before graduation.…

Video case studies of realistic scenarios have long been used to illustrate course concepts and provide variety in the classroom. The growing popularity of superheroes in film suggests an openness to experience beyond the traditional fare. This qualitative study uses content analysis to explore how students' understanding of ethics concepts…

Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of seven courses within the Business Management and Marketing program: Principles of Accounting,…

A study of 46 management students compared three methods for learning strategic management: cases, simulation, and action learning through consulting projects. Simulation was superior to action learning on all outcomes and equal or superior to cases on two. Simulation gave students a central role in management and greater control of the learning…

Business education has been booming in China due to the increasing demand of business graduates since China's economic reform. Chinese health care professionals are eager for business education to improve their competencies. The purpose of the study was to investigate the determinants of a successful health care management program for Chinese…