This study investigates the effectiveness of a video team-based activity as a learning experience in a sales management course. Students perceived this learning activity approach as a beneficial and effective instructional technique. The benefits of making a video in a marketing course reinforce the understanding and the use of the sales process…

The importance of business relevance in academia coupled with an increasingly challenging job market magnifies the importance for students to be better prepared for the marketplace. Client-based projects have been lauded for helping students gain the soft skills employers look for in entry-level employees, but little research supports this…

Previous research in our Action Learning Program demonstrated that although undergraduates preferred the Action Learning mode to the traditional lecture and discussion mode of instruction, they missed the familiar structure of the more traditional pedagogy. Consequently increased structure was implemented in both an undergraduate and graduate…

School-based enterprise (SBE) is a hands-on educational program in which students create and manage a business in their community. SBE programs address two general concerns about education today--lack of student motivation and the need for schools to teach students the skills to survive in and contribute to their communities. SBE makes the…

The demand for workers with entrepreneurial skills is increasingly driving innovation in the education system, both at the K-12 and postsecondary levels. A growing number of education groups are augmenting the training programs currently offered in high schools by teaching entrepreneurial skills. The National Foundation for Teaching…

The Rural Entrepreneurship through Action Learning (REAL) program is a network of teachers from 150 high schools, colleges, and universities in 23 states and 2 foreign countries. The program uses experiential learning to link rural schools with rural development by drawing on schools' resources to revitalize the community, while using the…

A central recurring theme in business education is the optimal strategy for improving introductory accounting, the gateway subject of business education. For many students, especially non-accounting majors, who are required to take introductory accounting as a requirement of the curriculum, introductory accounting has become a major obstacle for…

To be successful managers in the business world of the 21st century, MBA students must acquire global skills of business acumen, reflection, cultural sensitivity, and multi-cultural teamwork. Developing these skills requires international experience, but educating part-time MBAs creates a special challenge demanding both rigor and efficiency. This…

Researchers have described "service learning" as an ideal way to integrate experiential education into coursework while meeting community needs and imbuing students with civic responsibility. They have advocated service learning in business as a method to implement course concepts and increase student understanding of the external environment. In…

We describe an MBA course focusing on creativity and innovation in organizations. Drawing on the creativity literature and experiential learning theory, the theoretical foundations of the course are discussed. Core aspects of the course include reading articles from academic journals and business periodicals, engaging a wide variety of…

Experiential learning, an effective pedagogical method in MIS and other business courses, has been limited by instructional formats and teaching resources. But with the advent of Web 2.0 and its rich set of social networking and mass authoring tools, a shift in learning structure in content, process, and outcome is emerging. In this paper, we…

Peer coaching (PC) is one experiential learning method that can be used to enhance the depth of learning in managerial education. The paper explores the concept of peer coaching, and reports on the experiences of 43 students who participated in a PC program as part of their postgraduate management education. Powerful learning effects are reported…

One of the challenges with advanced writing courses, such as business writing, is developing assignments and projects that approximate writing in the workplace. Many instructors and learning theorists believe that giving students authentic writing practice is the best preparation for the writing they will do in their chosen careers. The author…

The author states that work-study and work-experience programs provide valuable experience in business offices and that teachers should find ways to provide these experiences for students. Suggestions include visiting local business firms, having businessmen and others as guest speakers, and a job fair for prospective graduates. (MF)

This paper discusses the policy formation, course auditing, and course development processes involved in implementing the Enterprise Awareness in Teacher Education Project at Saint Andrew's College (Scotland). The paper emphasizes the importance of developing among staff a shared understanding of the meaning and relevance of enterprise awareness…