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Weller, Rosemary D.; Gawlik, Mary E. – 1991
A business and professional communication course at Gallaudet University promotes interaction between the community and the deaf or hard of hearing students at the university, and provides needed professional development services to these students. The course is divided into four main parts: (1) theories of organizational communication; (2)…
Descriptors: Business Education, Deafness, Experiential Learning, Higher Education
Marini, Patricia J. – 1988
Intended to give experience to students hoping to begin careers in advertising and also to serve a neglected segment of advertisers, a specialized senior-level course in small business advertising was developed at Clarion University of Pennsylvania. Early in the semester, lectures and demonstration clients focused on the distinct promotional…
Descriptors: Advertising, Business Education, Class Activities, Course Descriptions

LaVan, Helen; Carley, Cameron – Simulation and Games, 1984
A study designed to determine the extent of improvement in performance as a result of a structured experiential learning situation assessed particular techniques for reinforcing learning in a personnel administration class. Confidence in knowledge scores increased from pretest to posttest for most students, but only some knowledge scores…
Descriptors: Business Education, Confidence Testing, Experiential Learning, Higher Education

Robinson, Peter B. – Simulation & Gaming, 1996
The MINEFIELD exercise is an experiential learning activity in entrepreneurship education which simulates a group escape from a prisoner of war camp. This article describes the scenario, probable outcomes, and game variations. Debriefing questions highlight concepts like vision and mission, strategies versus tactics, management versus leadership,…
Descriptors: Business Administration, Business Education, Concept Teaching, Entrepreneurship
Klink, Richard R.; Athaide, Gerard A. – Journal of Marketing Education, 2004
Service learning--a pedagogical technique combining academic learning with community service--offers many benefits to students, faculty, educational institutions, and the community. Relative to social sciences and liberal arts faculty, however, business faculty have been slow to incorporate it into their coursework. Service learning may be…
Descriptors: Service Learning, Marketing, Business Education, Introductory Courses
Beckem, John M., II; Watkins, Michael – Journal of Asynchronous Learning Networks, 2012
Higher education institutions are under significant pressure to provide affordable, sustainable approaches that will prepare their students with the skills they will need after graduation to achieve success in the 21st Century workplace. Digital Media Simulations are among the new technologies that have emerged with the promise to help…
Descriptors: Computer Simulation, Asynchronous Communication, Learner Engagement, Educational Technology
Petkus, Ed, Jr. – Journal of Marketing Education, 2007
Could marketing coursework be part of the general education requirements for all college students? This article describes the ways in which the professional school marketing curriculum model (Schibrowsky, Peltier, & Boyt, 2002) can complement and enhance liberal arts education outcomes. First, the general relationship between liberal arts…
Descriptors: Marketing, Creativity, Liberal Arts, Communication Skills
Further Education Unit, London (England). – 1985
This report charts the progress of the attempt at Canterbury College of Technology to develop and implement a fully integrated course--a Business and Technician Education Council (BTEC) General Diploma full-time course in business studies. Section One describes the course structure. Section Two discusses staffing, including the composition and…
Descriptors: Business Education, Core Curriculum, Course Content, Curriculum Development
Pino, Frank – 2001
The Spanish-speaking population is the third-largest language group worldwide, hence Spanish and Hispanic cultures are of major interest in the business sector. At the University of Texas, San Antonio, a course in "Spanish for Special Purposes: Business" integrates culture into the curriculum. Most students taking the course are…
Descriptors: Business Education, Courses, Cross Cultural Training, Cultural Awareness
Mallor, Jane P.; And Others – Journal of Experiential Learning and Simulation, 1981
Discusses a rationale for the use of experiential activities to increase student participation in college-level business courses in which the lecture format is employed. A management game used in a course on organizational change and a group learning activity used in a business law course are described. (Author/JL)
Descriptors: Business Education, Case Studies, College Students, Course Evaluation

Pollitt, David, Ed. – Education + Training, 1998
Includes 21 short articles on a variety of subjects: Internet for management development, lifelong learning in virtual universities, high performance organizations, National Vocational Qualifications, cost effectiveness and training effectiveness, mind maps, Generation X training, Japanese vocational training, management development in Libya, and…
Descriptors: Business Education, Corporate Education, Cost Effectiveness, Distance Education
Wihak, Christine – Alberta Journal of Educational Research, 2005
The author's experience with a Nunavut business management education program illustrates how to develop culturally relevant organizational behavior curriculum. The process initially involved interviews with Inuit Elders about culturally appropriate responses to scenarios of cultural conflicts in the workplace identified by Inuit managers. The…
Descriptors: Foreign Countries, Eskimos, Experiential Learning, Administrator Education
Friar, John H.; Eddleston, Kimberly A. – Journal of Management Education, 2007
Networking is important, and it is a skill. The authors have developed an exercise that provides students with a realistic networking experience within the safe environment of the classroom. The exercise provides a lead-in to the discussion of networking techniques, active listening, the cultivation of secondary networks, appropriate ways to…
Descriptors: Listening, Experiential Learning, Thinking Skills, Social Networks
Penn, Joe – Vocational Aspect of Education, 1986
Describes an attempt to develop appropriate career skills through the design of a balanced cross modular assignment program and individual cross modular assignments. Explores difficulties associated with development and assessment of such skills. (Author/CH)
Descriptors: Business Education, Communication Skills, Creative Thinking, Decision Making Skills
Buffington, James R.; Harper, Jeffrey S. – 2001
Many Association to Advance Collegiate Schools of Business (AACSB) accredited schools require undergraduate Management Information Systems (MIS) majors to take a course in the management of information technology. Over half of these schools utilize case studies in the teaching of this course. Case studies are an important vehicle for teaching…
Descriptors: Business Education, Case Studies, Cooperative Learning, Experiential Learning